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To celebrate the launch of the Nike LeBron 8 Retro "South Beach" sneakers, UNKNWN and Nike teamed up to create an in-store experience revolving around the release's "South Beach" theme. The UNKNWN courtyard was transformed to resemble the colors of the Nike LeBron retro while rare and specialty Nike LeBron PE's and sample shoes were on display. A free "Welcome to South Beach" souvenir photo booth was also on site for customers to personalize and create their own custom Miami postcards.

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