Since 1954 the front cover of Sports Illustrated has become the most coveted opportunity in sports media for an athlete. UNKNWN and Sports Illustrated celebrate this prestigious accolade by highlighting LeBron James' first magazine cover as a high school junior in 2002 where he was first dubbed "The Chosen One."
The UNKNWN x Sports Illustrated "The Chosen One" apparel pack consists of a t-shirt and hoodie featuring the iconic February 18, 2002 high school magazine artwork. The pieces are designed to celebrate the enduring legacy of Sports Illustrated and embodies the same strength and mentality that has defined LeBron James’ career and journey.
The Sports Illustrated x UNKNWN release is available on Friday, May 21st exclusively in-store at UNKNWN and online at UNKNWN.com at 11am EST / 8pm PST.