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Inspiration and innovation. READ MORE "If you have a body, you are an athlete," Nike collaborates with pro athletes to make clothing and shoes that are as reliable for their performance as they are for their sleek looks. While the Portland-based label has been a leader in establishing sneakerhead culture, its use of technology makes for innovative products ranging from sneakers to apparel to accessories that also have cult followings. The company takes its name from Nike, the Greek goddess of victory.