UNKNWN X LIZ BEECROFT 2020 COLLECTION
UNKNWN teams up with social worker, psychotherapist, and mental health advocate Liz Beecroft to introduce an exclusive capsule collection. The collection centers around the theme of “The Sport of Self Care” featuring colorful graphics and supportive taglines. Pieces are offered in unisex styles including 15oz 100% cotton brushed fleece hoodies, 19oz 100% french terry fabric sweatshorts, and 10.5oz 100% cotton jersey t-shirts, all made on UNKNWN designed and fitted custom silhouettes and made in the USA. Vibrant collectible basketballs are also included in the collection as part of UNKNWN’s limited edition basketball series.
The collection aims to connect the themes of sport and mental health to grow awareness of not only the physical aspects of competitive athletics, but also the mental training and skills needed to be successful in both sports and in life. Among professional athletes, studies show that up to 35% of elite athletes suffer from some form of a mental health crisis that may result in stress, eating disorders, burnout, depression or anxiety. This collection raises mental health awareness and reminds audiences of the importance of mental health and exercise is part of healthy routine and can lead to personal positive growth.
As Liz Beecroft shares, “Sport - specifically basketball has always been an outlet to release any heavy emotions I was feeling. It was a way for me to get it all out and leave it on the court. This collection represents the ways sport can positively impact one’s mental health, but also this collection highlights the preparation and the journey it takes to get your mind in a good place before the big game, whatever that game is for you. I wanted to give a nod to those who recognize the importance of the mental hustle and starting from within.”
Select proceeds of the collection will benefit the non-profit Jed Foundation (@jedfoundation), which protects emotional health and prevents suicide for teens and young adults. You can learn more about the Jed Foundation at JedFoundation.org. To get help now from the Jed Foundation, you can text "START" to 741-741 or call 1-800-273-TALK (8255).
The UNKNWN x Liz Beecroft 2020 Collection will be available in-store and online at UNKNWN.com on Monday, November 9th at 10am EST / 7am PST.