Nike Takes Over UNKNWN For Super Bowl LIV Weekend
UNKNWN and Nike partnered to host a events, workouts, workshops, releases and activities to celebrate Super Bowl LIV in Miami.
Artist Jessy Nite took over UNKNWN's courtyard by converting the space into a football field using vibrant colors and geometric shapes. “I wanted this special piece for UNKNWN and Nike to reflect Miami from my point of view as a local. There is tropical burn-out vibe with gradient colors throughout. I'm well known for geometric patterns in my art and it was fun to interpret my style as a football field. UNKNWN's courtyard space was born as a basketball court so it was fun to flip in to a whole new sport and bring it to life for everyone to enjoy this weekend.” -Jessy Nite
As part of the weekend and in partnership with Nike, we offered workshops with designer Andrea Bergart featuring customization on small football coin purses and workshops with floral designer Bodega Rose to customize intricate football plant potters.
To kick off the inaugural UNKNWN Fit Club we hosted a football training inspired HIIT workout and vinyasa yoga session powered by Nike and nutrition supplement brand Ladder.
UNKNWN also offered tie dye customization on UNKNWN blank hoodies, t-shirts, sweatpants, and shorts for fans to represent their sport team's colors.
Stay tuned for more UNKNWN events at UNKNWN.com/Events.
